Who we are

  J.C.Moritz is a company dedicated to providing the investment research and industry advisory services to professional institutions. We build effective communication platform between the enterprises and research institutions, consulting company, investment institutions and domestic first-class industry consultant, key information communication industry.    

What we do

  Working closely with our clients, J.C.Moritz gathers and analyzes the strategic market intelligence they need for making wiser decisions.    To support our clients, we develop the actionable, strategic recommendations to better evaluate market opportunities and consumer behaviors so as to strengthen their long-term revenue growth.    

How we work

  Qualitative and quantitative researches are most commonly used at J.C.Moritz and we have developed a wide range of data collection methods. In real project scenarios, while applying normative rules, we further tailor our methods to better meet customers’ requirements.   We also build effective communication platform between enterprises and investment instit

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Fast moving consumer goods industry has always been a fierce and competitive arena. Many local businesses and transnational enterprises have succeeded in making China a key element of its global strategy and an important source of profits.


As a high quality consulting service provider in FMCG industry, J.C.Moritz committed to help customers achieving strong and sustainable growth with a wide range of experience. Knowing that consumer goods companies need to cope with new challenges like complex consuming behavior, retail consolidation and emerging markets, we believe these challenges also open new routes to profitable growth. J.C.Moritz helped  leading consumer goods companies boost their profits and build sustained value. Our clients include companies in the food, beverages, apparel, household products, luxury goods, beauty aids, personal care, toys and office products sectors. Our reputation comes from the in-depth analysis of original data and the research of competitive advantage.  



Consulting service is critical for develop the wise marketing decisions so as to ensure themselves a leading position. We carry out extensive and in-depth research on domestic consumer behaviors and consumptive psychology to support our projects. We help local and international clients in China to succeed by helping them assess a complex market. More importantly, we consolidate their leading position. Whether your brand or products are on the stage, we are able to provide various and effective tools for your research. 




We work with consumer goods companies to:


    Artfully manage brand portfolios—defining optimal brand and product portfolio roles, winning strategies, investment levels and profit expectations 

    Accelerate brand growth, even in slow categories in developed markets, Offer in-depth insights of actual shopper behaviors

    Optimize the strategy and execution of pricing and trade terms to help companies reach their full potential

    Turn supply chains into a competitive advantage with quick wins and bold strokes

    Develop and measure full range consumer and shopper engagement and loyalty through multiple media and touch points, including traditional advertising, social media and point-of-sales activation

    Align, measure and provide frontline incentives for perfect sales execution